This packaging design was created for a women’s perfume brand inspired by floral fragrances. The brand is positioned as affordable yet refined, with a strong emphasis on visual aesthetics across both the bottle and the packaging. The fragrance line features Egyptian Lotus, Frangipani, and Calla Lily.

Many high-end perfume brands - such as Chanel, Christian Dior, Calvin Klein, Versace, Gucci, and Jo Malone - are often priced at a premium and typically rely on typography-driven design approaches. In contrast, this project takes a different direction by embracing a visually expressive, illustration-led design to create a more engaging and approachable identity.

The target audience is young women from middle- and lower-income groups who are drawn to floral scents. Flat-style illustrations are used throughout the design to maintain a clean, modern, and contemporary look.