The Brown Bag Creative Club is a biweekly lunchtime gathering for the pepCreative team. To strengthen cross-departmental relationships and encourage collaboration, the club was expanded to include members of the Account Management team through a poster and email campaign. The campaign introduced a Brand Ambassador character that will be featured in future communications, appearing in various poses and conveying different messages. Humor is the key driving force behind the campaign.

These four posters represent the initial campaign designs. AI tools, including Adobe Firefly and WPP’s internal AI platforms, were used extensively to develop the penguin character and create the campaign logo.